Identify the Nature of Personal Selling

question 269

Multiple Choice

Identify the nature of personal selling.

• A) It involves direct spoken communication between sellers and potential customers.
• B) It costs less than advertising for reaching a large, widespread market.
• C) It tries to communicate with many customers at the same time.
• D) It refers to "promoting" at trade shows, demonstrations, and contests.
• E) It is less flexible than mass selling.

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Definitions:

Management Forecast

The process of predicting future trends, outcomes, or behaviors in business operations based on current data and analysis.

Trend Analysis

The practice of collecting information and attempting to spot a pattern, or trend, in the data, often used for predicting future events or behaviors.

Management Forecasts

The opinions (judgments) of supervisors, department managers, experts, or others knowledgeable about the organization’s future employment needs.

Organizational Indexes

Quantitative measures or indicators that are used to track and evaluate the performance, health, or condition of an organization.