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The AIDA Sequence Can Help a Sales Manager Evaluate a Possible

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The AIDA sequence can help a sales manager evaluate a possible sales presentation.


Definitions:

Psychoanalysis

A therapeutic technique and theory of psychology developed by Sigmund Freud, focusing on unconscious processes.

Hypnosis

A trance-like state of focused attention and heightened suggestibility, with diminished peripheral awareness, often induced by a therapeutic process.

Prozac

A brand name for fluoxetine, a selective serotonin reuptake inhibitor (SSRI) used to treat depression, OCD, and several other psychological conditions.

Antidepressant

A type of medication designed to alleviate symptoms of depressive disorders by modifying brain chemistry.

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