The Selling Formula Approach

question 260

Multiple Choice

The selling formula approach:

• A) starts with a prepared presentation outline, discovers each customer's specific needs, and then leads the customer through some logical steps to a final close.
• B) uses the same sales presentation with every potential customer.
• C) usually requires a more skilled salesperson than the consultative selling approach.
• D) is a problem-solving approach in which the customer and salesperson work together to satisfy the customer's needs.
• E) None of these are correct for the selling formula approach.