When a Telemarketer Calls a College Student on the Phone

question 182

Multiple Choice

When a telemarketer calls a college student on the phone and offers a one-year subscription to Business Week at a 50 percent discount,this is an example of ______.

• A) personal selling
• B) mass selling
• C) publicity
• D) sales promotion
• E) advertising

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Definitions:

Innovation

The process of creating new ideas, products, or methods, which can significantly change and improve the way things are done.

Creativity

The ability to produce original, innovative ideas, approaches, or solutions by thinking beyond traditional boundaries and patterns.

Originality

The quality of being novel or unusual; the ability to think independently and creatively.

Inventiveness

The quality of being skilled at inventing, devising, or contriving new ideas, methods, or devices.