A Document Archiving Company Develops Its Promotional Budget Based on Detailed

question 216

Multiple Choice

A document archiving company develops its promotional budget based on detailed plans from the tasks to be accomplished by its marketing campaign. The company is most likely to be using which of the following methods of promotional budget planning?

• A) Percentage method
• B) Task method
• C) Historical patterns method
• D) Ratio method
• E) Discount method

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Definitions:

Controllable Expenses

Costs that can be influenced by the decisions of a manager.

Profit Center Management

The administration of a segment of a business that is directly responsible for its own revenue and expenses, aiming to maximize profits.

Salaries

Fixed regular payments made by employers to employees, typically expressed on an annual basis but paid in smaller increments such as monthly.

Departmental Personnel

Staff or workers who belong to a specific department within an organization, each contributing to its functional objectives.