Which of the Following Is Not True of Laggards or Non-Adopters

question 10

Multiple Choice

Which of the following is not true of laggards or non-adopters?

• A) Laggards or non-adopters are usually the smallest businesses with the least specialization.
• B) Laggards or non-adopters tend to be older and less well educated.
• C) Laggards or non-adopters rely mainly on other laggards for information.
• D) Laggards or non-adopters are suspicious of new ideas.
• E) Laggards or non-adopters are likely to be mobile and have contacts outside their social group.

Recognize the significance of addressing market needs and segments overlooked by competitors.

Analyze the impact of different market entry strategies on company resources and risks.

Understand the characteristics and implications of pursuing a transnational strategy.

Evaluate the advantages and challenges associated with exporting as an international market entry method.

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Definitions:

Fluid Abilities

Cognitive abilities that involve the capacity to think logically and solve problems in novel situations, independent of acquired knowledge.

Crystallized Abilities

The ability to use skills, knowledge, and experience gained over time, which tends to remain stable or improve with age.

Reliability

The degree to which an assessment tool produces stable and consistent results over repeated measures.

Validity

The extent to which a test measures what it claims to measure.