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Use This Information for Question That Refer to the Yummy

question 122

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Use this information for question that refer to the Yummy Ice Cream case. Kelly Stich,marketing manager for Yummy Ice Cream Products,is thinking about some of her products and her promotion plans for the coming year.
Yummy Ice Cream Products is introducing a new ice cream treat called PlanetSavers.This treat uses ice cream produced with environmentally friendly processes that save energy and protect the ozone.Yummy plans to send articles to magazines,local newspapers,and environmental groups that explain the environmentally safer treat.The product also has a unique texture and different flavor.
Stich wants to use counter cards and in-store signs to let people know about Cherry Walrus,the company's new flavor.She is also developing sales training materials that will teach ice cream scoopers in Yummy's ice cream stores to promote the product.Right after Cherry Walrus is introduced each store will also hand out coupons that are good for one day only.
YummyMondaes is a product that has been around for 25 years.It is Yummy's take on the classic ice cream sundae,but white-brownie and coffee-flavored crumbles are added to make it extra special.The company sells this product in one and two quart containers through major grocery store chains.It relies on personal selling and price discounts to retailers to move more of the product.The company does very little consumer promotion for this product.
YummyFudgeonaStick is a new product of fudge-flavored ice cream on a stick.Yummy plans to sell it through retail grocery stores and is launching an aggressive advertising program that will use television,radio,newspaper,magazines,and the Internet.Most of its promotion will be directed at consumers.
Two years ago,the company introduced YummyFruitonaStick,an all-natural frozen fruit product on a stick.The product category has been popular,continues to grow,and is in the market growth stage of the product life cycle.
If Yummy relies on a sales contest to stimulate sales of CherryWalrus,this would be an example of:

Understand the concept of measurement scales (nominal, ordinal, interval, ratio) and apply them to real-world data.

Differentiate between quantitative data measured in units and categorical data defined by characteristics.

Apply knowledge of data types and measurement scales to evaluate and interpret information in research or surveys.

Identify examples that do not align with general statements.

Definitions:

Collaborative Negotiation

A negotiation method where both parties work together to find a mutually beneficial solution.

Integrative Negotiation

Integrative negotiation focuses on the merits of the issues; the parties involved try to enlarge the available pie rather than stake claims to certain portions of it.

Emotional Conflict

A state of tension arising from incompatible or opposing emotions, often experienced in situations of difficult decision-making or interpersonal relationships.

Negotiation Pitfall

Refers to common mistakes or traps that can undermine the effectiveness of a negotiation process, leading to less favorable outcomes.