In Direct-Response Promotion, CRM Databases Have Been Successful in Targeting

question 343

True/False

In direct-response promotion, CRM databases have been successful in targeting final consumers but have been of little help in targeting business customers.

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Definitions:

Remote Suburbs

Areas that are situated on the outskirts of a city, often characterized by lower population density and greater distance from urban centers.

Exurbs

Areas situated beyond the suburbs of a city, typically characterized by lower density of population and often sought for a more rural lifestyle.

Micropolitan Statistical Area

An urban area in the United States defined by the Office of Management and Budget, based on census data, that has at least one urban cluster of at least 10,000 but less than 50,000 population.

Urban Cluster

A densely populated area that has a total population of less than 50,000 people.