Compared with Other Promotion Methods, PERSONAL SELLING

question 339

Multiple Choice

Compared with other promotion methods, PERSONAL SELLING:

• A) is less expensive when the target customers are numerous and widespread.
• B) is less effective in overcoming sales resistance.
• C) is less flexible in adapting to customers' needs and attitudes.
• D) provides more immediate feedback.
• E) All of these alternatives are correct.

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Definitions:

Factor Price

The price paid for the use of a factor of production such as labor, capital, or land.

Factor Demand

Refers to the demand for resources or inputs that are used in the production of goods or services.

Long-Run Cost Function

The relationship between output quantities and total cost when all inputs, including capital, are variable in the production process.

Output Supply

The quantity of a good or service that producers are willing to sell at various prices over a certain period of time.