Identify the True Statement Pertaining to Publicity

question 181

Multiple Choice

Identify the true statement pertaining to publicity.

• A) It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
• B) It is the main form of mass selling which includes only the use of traditional media.
• C) If a firm has a really new message, publicity may be less useful than advertising.
• D) It includes posts on a company's website, viral videos, word-of-mouth communication, a company's Facebook page, and its "tweets" on Twitter.
• E) It tries to attract attention to the firm and its offerings by paying substantial media costs.

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Definitions:

Amazon

An American multinational technology company focusing on e-commerce, cloud computing, digital streaming, and artificial intelligence, one of the world's largest online retailers.

Supply Chain Intermediaries

Entities or businesses that act as middlemen in the supply chain, facilitating the movement of goods from producers to end consumers.

Retail Partners

Companies or individuals that sell products directly to consumers on behalf of another business or brand.

Distribution Intensity

The level of availability of a product in various retail outlets, ranging from intensive (widely available) to selective or exclusive distribution.