Which of the Following Statements About Promotional Expenses Is True

question 287

Multiple Choice

Which of the following statements about promotional expenses is true?

• A) Promotion money is spent primarily on advertising.
• B) The many ads that people see on the Web, in magazines and newspapers, and on TV are impressive and inexpensive.
• C) All the special sales promotions add up to less money than advertisements.
• D) Firms spend more money on advertising than on sales promotion.
• E) Firms spend less money on advertising than on personal selling.

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Definitions:

Physical Locations

The tangible and geographical places where businesses, organizations, or other entities occupy space, often important for operations, customer interaction, and logistic purposes.

Taller Organizations

Organizations with multiple layers of management between front-line employees and the top level, often resulting in slower decision-making processes.

Spans

Refers to the extent, scope, or duration of something, often used in contexts such as time spans or spans of control in organizations.

Organizational Size

Organizational size refers to the scale and magnitude of an organization, usually determined by the number of its employees or total revenue, which affects its structure, culture, and operations.