Communication with Noncustomers, Including Labor, Public Interest Groups, Stockholders, and the Government

question 189

Multiple Choice

Communication with noncustomers, including labor, public interest groups, stockholders, and the government is generally referred to as

• A) public relations.
• B) sales promotion.
• C) advertising.
• D) branding.
• E) publicity.

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Definitions:

Sponsors

Individuals or organizations that provide financial support, resources, or endorsements for events, activities, or individuals.

Authority

The power or right to give orders, make decisions, and enforce obedience.

Credibility

The quality of being trusted and believed in, often based on a person's reputation or the reliability of their claims and statements.

Visual Aid

A tool or object, such as a chart or model, used to enhance the understanding or retention of information.