Which of the Following Promotional Objectives Is Most Likely Being

question 320

Multiple Choice

Which of the following promotional objectives is most likely being accomplished when a window company compares its windows to those of a competitor to show homebuilders why its products are superior?

• A) Planning
• B) Rebutting
• C) Persuading
• D) Reminding
• E) Informing

---

Definitions:

Ion Channel-linked Receptor

A type of receptor protein that allows ions to pass through a channel in the cell membrane when the receptor is activated.

Signal Transduction

A series of molecular events and chemical reactions that convey a signal from a cell's exterior to its interior, resulting in a cellular response.

Phospholipids

A class of lipids that are a major component of all cell membranes as they can form lipid bilayers.

cAMP

Cyclic adenosine monophosphate, a second messenger important in many biological processes that transmits cellular signals by activating protein kinases.