A Retailer's Promotion Objective Might Be to ______________ Its Target

question 238

Multiple Choice

A retailer's promotion objective might be to ______________ its target market about its marketing mix.

• A) inform
• B) persuade
• C) remind
• D) Any of these might be a promotion objective.

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Definitions:

Average Collection Period

The approximate amount of time that it takes for a business to receive payments owed, in terms of receivables, from its customers and clients.

Accounts Receivable

Represents money owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.

Year-End Balance

The financial status of an account at the close of an accounting year, indicating the net value after all transactions.

Inventory Turnover

A measure of how frequently a company sells and replaces its stock of goods during a certain period of time.