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Hershey's Places a Simple Ad for Its "Kisses" Chocolates in Sports

question 284

Multiple Choice

Hershey's places a simple ad for its "Kisses" chocolates in Sports Illustrated.The ad shows only a photo of the product with no copy words.This is an example of a(n) ______ promotion objective.


Definitions:

Instinctual Demands

Innate impulses or drives that motivate behavior without the need for conscious thought or social learning.

Mental Image

An experience that resembles visual perception in the absence of external stimuli, involving the imagination or memory of visual representations.

Sexual Instinct

A primal drive or impulse related to sexual desires and activities.

Erotic Sexuality

Aspects of sexuality that involve sexual desire, fantasies, and behaviors that seek pleasure and intimacy.

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