The AIDA Model's Four Basic Promotion Jobs Are Concerned With

question 167

Multiple Choice

The AIDA model's four basic promotion jobs are concerned with:

• A) attention, interest, desire, action.
• B) action, interest, desire, acceptance.
• C) awareness, interest, demand, action.
• D) attention, internalization, decision, action.
• E) awareness, interest, decision, acceptance.

---

Definitions:

Income Response

The change in consumers' buying behavior resulting from a change in their income.

Price Elasticity

A measure of how much the demand for a product or service changes in response to a change in its price, indicating its sensitivity or responsiveness.

Arc Elasticity

A measure of a variable's sensitivity or responsiveness to changes in another variable, calculated over a specific range or 'arc'.

Price of Oranges

The cost at which oranges are sold or bought in the market.