When Developing a Good Promotion Blend, a Marketing Manager Should

question 98

Multiple Choice

When developing a good promotion blend, a marketing manager should:

• A) be more concerned with persuading the target customers than informing or reminding.
• B) determine who the firm is trying to influence.
• C) realize that the right blend depends more on what customers expect than on what the firm wants to accomplish.
• D) realize that promotion to final consumers is usually based on "pulling."
• E) None of these alternatives is true.

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Definitions:

Philosophers

Individuals who engage in critical study, thought, and discussion of fundamental questions regarding life, knowledge, values, reason, mind, and language.

Individualism

The moral, political, or social outlook that emphasizes the moral worth of the individual and the importance of independence and self-reliance.

Jean-Jacques Rousseau

A Genevan philosopher, writer, and composer of the 18th century whose political philosophy influenced the Enlightenment across Europe, as well as aspects of the French Revolution and the development of modern political, sociological, and educational thought.

Social Conventions

Agreed-upon norms and behaviors within a society or group, often unspoken and learned through social interaction.