The Adoption Curve

question 32

Multiple Choice

The adoption curve

• A) emphasizes the importance of securing the wholehearted cooperation of channel members to promote the product in the channel and to the final user.
• B) emphasizes the relations among groups and shows that individuals in some groups act as leaders in accepting a new idea.
• C) is any distraction that reduces the effectiveness of the communication process.
• D) is the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.
• E) puts more emphasis on technology and less on relationships.

---

Definitions:

Personalities

Refers to the unique set of characteristics, traits, and behaviors that make up an individual's distinctive character.

Outcome

The result or consequence of an action, decision, or situation.

Munich Crisis

An event in 1938 where European powers, including Britain and France, conceded to Nazi Germany's annexation of Czechoslovakia's Sudetenland in an attempt to avoid war.

Appeasement

A diplomatic policy aimed at avoiding conflict by making concessions to another nation.