The Innovators Are the Group of Customers Who

question 54

Multiple Choice

The innovators are the group of customers who

• A) have fewer contacts outside their own social group or community.
• B) tend to have the greatest contact with salespeople.
• C) tend to avoid risk and wait to consider a new idea after many early adopters have tried it-and liked it.
• D) tend to be older, less well educated, and cling to the status quo thinking it is the safest way.
• E) are likely to be mobile and have many contacts outside their local social group and community.

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Definitions:

Unionization Rates

The proportion of a workforce that is members of a union or labor organization.

African Americans

A racial or ethnic group in the United States with African ancestry, distinguished by shared historical, cultural, and social experiences.

Transportation Workers

Transportation workers are individuals involved in the movement of people or goods, including roles in aviation, shipping, rail, and road transport.

Mining

The process of extracting valuable minerals or other geological materials from the Earth's crust.