Which of the Following Is NOT True Concerning Adoption Curve

question 25

Multiple Choice

Which of the following is NOT true concerning adoption curve groups?

• A) The early adopter group tends to have the greatest contact with salespeople.
• B) Early adopters are often unusual people who are not seen as opinion leaders.
• C) Innovators rely more on impersonal sources of information than on salespeople.
• D) Business firms in the innovator group are usually rather specialized and willing to take risks.
• E) The early majority group have a lot of contact with mass media, salespeople, and opinion leaders.

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Definitions:

Social Security

A government program designed to provide financial assistance and support to people with inadequate or no income, primarily the elderly, disabled, and families with dependent children.

Inflation

The quickening in the standard cost evaluation for goods and services, wearing down the strength to purchase.

CPI

Consumer Price Index, a measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care, used to estimate inflation.

Market Basket

A selection of goods and services used to track changes in prices and inflation over time.