The Early Majority Group

question 243

Multiple Choice

The early majority group

• A) tends to have the greatest contact with salespeople.
• B) tends to cling to the status quo and think it's the safe way.
• C) prefers to do things the way they have been done in the past and are very suspicious of new ideas.
• D) tends to avoid risk and waits to consider a new idea after many early adopters have tried it-and liked it.
• E) can help the promotion effort by spreading word-of-mouth information and advice among other consumers.

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Definitions:

CME Weather Futures

Financial derivatives traded on the Chicago Mercantile Exchange that allow for hedging or speculation on weather-related risks.

Cash-Settled Contract

A financial agreement where the difference in the value of a contract is exchanged in cash rather than through physical delivery of goods or assets.

Agricultural Contract

A contract for the future sale or purchase of agricultural products, such as crops or livestock.

Financial Future

A contract to buy or sell a specified asset at a predetermined price at a specified time in the future, often used to hedge risk or speculate.