A Car Company Sent Three Automobile Magazines Some Technical Information

question 300

Multiple Choice

A car company sent three automobile magazines some technical information and explanations about the features of its innovative new model. One of the magazines later printed a story about the car. This is an example of:

• A) personal selling.
• B) advertising.
• C) publicity.
• D) sales promotion.
• E) None of these is a good answer.

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Definitions:

Price Sensitive

Being price sensitive means the demand for a product or service is highly influenced by changes in its price, where consumers may alter their buying habits significantly in response to pricing adjustments.

More Inelastic

A description of a product or service demand that is less sensitive to price changes compared to others.

Complement Good

A product that is typically consumed together with another product, increasing the demand for both.

Substitute Good

A product or service that a consumer can use in place of another product or service.