If a Producer's Marketing Manager Wants Intermediaries to Take Over

question 270

Multiple Choice

If a producer's marketing manager wants intermediaries to take over all responsibility for promoting his product he probably should use

• A) exclusive distribution.
• B) selective distribution.
• C) intensive distribution.
• D) a vertically integrated distribution system.
• E) any of these, since every channel member must support a product with promotion.

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Definitions:

Bonds Issued

Debt securities sold by corporations or governments to raise funds, to be repaid at a future date.

Capital Lease

A contractual arrangement that transfers substantially all the benefits and risks of ownership to the lessee so that the lease is in effect a purchase of the property.

Plant Assets

Long-term tangible assets used in the operation of a business, such as buildings, machinery, and equipment.

Loss On Redemption

A financial loss experienced when redeeming bonds or securities before their maturity date for a price higher than their face value.