A Disadvantage of Direct-To-Customer Channels Is That They

question 89

Multiple Choice

A disadvantage of direct-to-customer channels is that they

• A) are not suitable when the number of transactions is small or when orders are large.
• B) are illegal in business and organizational markets.
• C) make it more difficult to serve buyers who want to lease rather than buy products.
• D) require the producer to coordinate with many retailers.
• E) None of these is a disadvantage of direct-to-customer channels.

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