Indirect Channels Are Probably a Better Choice Than Direct Channels

question 182

Multiple Choice

Indirect channels are probably a better choice than direct channels when:

• A) the firm has limited financial resources.
• B) the product is a consumer product instead of a business product.
• C) target customers already have established buying patterns for where to search for the product.
• D) retailers are already conveniently located where consumers shop.
• E) all of these make indirect channels a better choice.

Understand the concept of globalization and its impact on cultures and economies worldwide.

Gain insight into various theoretical frameworks used to analyze globalization such as modernization theory, dependency theory, and conflict theory.

Identify the effects of cultural homogenization and heterogenization due to globalization.

Recognize the role and influence of global justice movements and their opposition to aspects of globalization.

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