____ Conflict Occurs Between Firms at the Same Level in the Channel

question 59

Multiple Choice

____ conflict occurs between firms at the same level in the channel of distribution.

• A) Vertical
• B) Diagonal
• C) Horizontal
• D) Parallel
• E) Cyclical

---

Definitions:

Efficient Equilibrium

A state in an economy where every resource is optimally allocated to serve each individual or entity in the best way while minimizing waste and inefficiency.

External Benefits

Benefits resulting from a transaction that affect parties not directly involved in the transaction, often leading to positive outcomes for society.

External Costs

Costs of a transaction or activity that affect third parties who did not choose to incur that cost, often seen in environmental pollution.

Competitive Market

A market structure characterized by a large number of buyers and sellers, free entry and exit, and a product for which there are many substitutes.