Choosing an Indirect Channel Probably Will Be Better Than a Direct

question 77

Multiple Choice

Choosing an indirect channel probably will be better than a direct channel if a producer wants to:

• A) provide special technical service.
• B) make it easier to do marketing research.
• C) be more sensitive to coming changes in customer needs and attitudes.
• D) obtain a very aggressive selling effort.
• E) adjust large discrepancies of quantity and assortment.

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Definitions:

Cochlear Hair Cells

Sensory cells located in the cochlea of the ear; they are essential for converting sound vibrations into electrical signals for the brain to interpret as sound.

Localize Sound

The ability of an organism to determine the origin of a sound source in its environment.

Sensory Information

Data received from the environment through the senses, such as sight, sound, smell, touch, and taste.

Place Coding

The perception of higher-pitched sounds that is a result of the location on the basilar membrane where hair cells are stimulated by sound waves of varying higher frequencies.