InterContinental Hardware Co

question 9

Multiple Choice

InterContinental Hardware Co. buys carload quantities of bolts, screws, nuts, washers, and other hardware from a large producer in the Netherlands, breaks these shipments into smaller quantities, and sells them to other wholesalers and retail chains. This "regrouping activity" is called:

• A) assorting.
• B) wholesaling.
• C) accumulating.
• D) bulk-breaking.
• E) sorting.

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Definitions:

Retailer's Advertising

Marketing efforts carried out by retailers to promote their products, services, and brand to potential customers.

Local Advertising

Promotion and marketing efforts targeted at the audience within a specific geographic location.

Manufacturer's Products

Items produced by companies specializing in the fabrication and production of goods for sale in markets.

Product Placement

The practice of subtly incorporating branded products into media content as a form of advertisement.