A New-Product Idea Moves Through the Early Stages of the Life

question 83

Multiple Choice

A new-product idea moves through the early stages of the life cycle more quickly when it has all the following characteristics EXCEPT when the product ______.

• A) is easy to use
• B) can be tried on a limited basis, without a lot of risk to the customer
• C) has no competitive advantage over those already in the market
• D) is compatible with the values and experiences of target customers
• E) has advantages that are easy to communicate

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Definitions:

Amylase

An enzyme that helps in breaking down carbohydrates into simpler sugars, mainly found in saliva and pancreatic fluid.

Maltase

Enzyme produced in the small intestine that breaks down maltose to two glucose molecules.

Pepsin

An enzyme produced in the stomach that initiates the digestion of proteins by breaking them down into smaller peptides.

Saturated Fats

Fats that contain no double bonds between carbon atoms, typically solid at room temperature and found in animal fats and some vegetable oils.