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In the new-product development process,the burden is on the new-product idea to prove itself or be rejected.
Recognition
The act of acknowledging and valuing the contributions and achievements of individuals or groups.
Career Growth
The process of advancing one's career, often through higher job positions, increased responsibilities, further education, or skill development, leading to personal and professional satisfaction.
Need For Power
A manifest need that concerns the desire to influence others, change people or events, and make a difference in life.
McClelland's Need Theory
A motivational theory that suggests that human behavior is influenced by three dominant needs: the need for achievement, the need for affiliation, and the need for power.
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