When Thinking About the Product Life Cycle,a Good Manager Knows

question 163

Multiple Choice

When thinking about the product life cycle,a good manager knows that ______.

• A) sales and profits for individual brands always follow the same life cycle pattern as industry sales and profits
• B) the only stage in which products are introduced is the market introduction stage
• C) all products will eventually earn a profit
• D) a product that is mature in one market may be in the growth stage in another international market
• E) None of these alternatives is correct.

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Definitions:

Shaping

A method of training by which successive approximations toward a desired behavior are reinforced.

Withholding Reinforcement

is a behavioral strategy where a positive outcome or reward is not given, aiming to decrease or eliminate a certain behavior.

Extinction

In behavior psychology, the gradual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Operant Conditioning

The technique of adjusting the intensity of an action by applying encouragements or deterrents.