Firms Should Try to Show the Value of Unsought Products

question 226

True/False

Firms should try to show the value of unsought products through promotion because people do not want them or know that they are available.

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Definitions:

Hamburger

A popular food item consisting of a cooked patty, usually of ground beef, placed inside a sliced bread roll or bun, often served with various accompaniments and condiments.

Price

The amount of money that must be paid to obtain a given product or service.

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen.

Hot Dog

A cooked sausage, traditionally grilled or steamed, and served in a partially sliced bun as a fast-food.