Services, as Opposed to Physical Products

question 215

Multiple Choice

Services, as opposed to physical products:

• A) May be stored for later use.
• B) Are usually sold first, and then produced.
• C) Are usually produced and consumed in different time frames.
• D) Never require the presence of the consumer in order to be performed.
• E) None of these alternatives is correct.

Distinguish between brand image, equity, and personal branding.

Recognize the importance of consistency in branding for successful marketing.

Understand the methodologies for measuring brand equity and its impact on consumer decisions.

Acknowledge the significance of co-branding and brand extension strategies.

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Definitions:

Annual Coupon

The annual interest payment made by a bond issuer to the bondholders, usually fixed at issuance.

Holding-Period Return

The total return received from holding an asset or portfolio of assets over a period of time, usually expressed as a percentage.

Annual Coupon Rate

An alternative term for Coupon Rate, representing the yearly interest payment made by bonds relative to their face value.

Par Value

The face value of a bond or stock as stated by the issuing company, not necessarily its market value.