Branding

question 180

Multiple Choice

Branding:

• A) is especially helpful with a low quality product.
• B) is handled by manufacturers, but not intermediaries.
• C) helps consumers, but it is bad for the firm because it increases expenses.
• D) is more likely to be successful if demand for the general product class is strong enough to allow a profitable price.
• E) None of these alternatives is correct.

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Definitions:

Token Economy

A behavior modification method that uses tokens as rewards for desired behaviors, which can be exchanged for privileges or goods.

Reinforcers

Stimuli that increase the likelihood of a behavior being repeated.

Tokens

Symbols or objects used to represent or signify something else, or in behavioral economics, a tangible reward used in token economy systems for reinforcing desired behaviors.

Crespi

Crespi is likely a reference to an individual or specific study within psychological or scientific research, but without additional context, it's unclear which Crespi or study is being referred to.