Which of the Following Would Be MOST LIKELY to Use

question 77

Multiple Choice

Which of the following would be MOST LIKELY to use individual brands rather than a family brand for its products?

• A) Manufacturer of knives and scissors for "top quality" market.
• B) Manufacturer of canned pet food and sandwich spread for final consumers.
• C) Manufacturer of sweeping compounds, brooms, and mops for business firms.
• D) Manufacturer of flour for the "mass market".
• E) Manufacturer of packaged potato chips and crackers.

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Definitions:

Retailer-Sponsored Cooperative

A group of retailers that pool their resources to gain efficiencies and leverage in purchasing or marketing.

Target Market Coverage

The extent to which a company aims to reach its potential market through its marketing efforts and distribution channels.

Distribution Density

The measure of how widely and closely a product or service is distributed and available to consumers within a market.

Geographical Area

A specific physical region or space defined by natural or artificial boundaries.