When a Company Decides to Use the Same Brand Name

question 134

Multiple Choice

When a company decides to use the same brand name for several products, it is a(n)

• A) individual brand.
• B) family brand.
• C) dealer brand.
• D) private brand.
• E) select brand.

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Definitions:

Gross Profit

The difference between sales revenue and the cost of goods sold before deducting operating expenses, interest, and taxes.

Profit Center

A branch or division of a company that is directly responsible for generating profit, measured by its success in contributing to the company's bottom line.

Cost Center

A department or function within an organization to which costs can be allocated, but which does not directly generate revenue.

Departmental Operating Margin

A measure of the profitability of individual departments within a business, calculated as the difference between departmental revenue and expenses.