According to the Text, Consumer Product Classes

question 249

Multiple Choice

According to the text, consumer product classes:

• A) are based on how consumers shop for products.
• B) are interesting, but not helpful for planning marketing strategy.
• C) are based on how the products will be used.
• D) are based on the product features involved.
• E) can be broken down into goods, services, and ideas.

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Definitions:

Genes

Units of heredity made up of DNA, responsible for determining the characteristics and traits passed from parents to offspring.

Vulnerable

Exposed to the possibility of being attacked or harmed, either physically or emotionally.

Framingham Heart Study

A long-term, ongoing cardiovascular study on residents of the Framingham, Massachusetts area, initiated in 1948 to investigate the factors and characteristics that contribute to cardiovascular disease.

Cigarette Smoking

The act of inhaling and exhaling the smoke of burning tobacco encased in cigarettes, associated with numerous health risks.