Product Class Is Based on the Type of ____________

question 343

Multiple Choice

Product class is based on the type of ____________.

• A) customer
• B) manufacturing process
• C) marketing mix
• D) marketing strategy
• E) shopping strategy

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Definitions:

Bureaucratic Management

An organizational management style that emphasizes a structured hierarchy, strict procedures, and a clear division of labor to achieve efficiency.

Total Quality Management

A comprehensive approach focused on continuously improving processes, products, and services by integrating all organizational functions toward achieving customer satisfaction.

Theory X and Y

A concept describing two contrasting models of workforce motivation developed by Douglas McGregor; Theory X assumes that employees are naturally unmotivated and dislike work, while Theory Y assumes that employees are self-motivated and thrive on responsibility.

Maslow's Theory

A psychological concept proposing a hierarchy of human needs, from basic physiological needs to self-actualization, influencing motivation.