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Brand Engagement
The process of forming an emotional or rational attachment between a consumer and a brand, often through marketing strategies.
Social Lock-in
A situation in digital and social environments where users become dependent on a social network or technology, making it difficult for them to leave because of the high costs, efforts, or consequences of switching platforms.
Social Contacts
Individuals within one's social network, including friends, family, colleagues, and other connections made through social media platforms.
Statuscasting
The practice of broadcasting updates about one's status, activities, or location to friends or followers through social media platforms.
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