Isaac,a Marketing Manager,performs Internet Searches and Customer Surveys to Develop

question 26

Multiple Choice

Isaac,a marketing manager,performs Internet searches and customer surveys to develop and analyze new information about a market his company is planning to enter.Identify the procedure that Isaac is following to get the desired information.

• A) Marketing research
• B) Marketing information system
• C) Frequency monitoring program
• D) Marketing plan
• E) Management information system

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Definitions:

Job Avoidance

A behavior or mindset where an individual tries to escape or minimize their work duties and responsibilities.

Psychological Defenses

Mechanisms employed by the psyche to protect the individual from anxiety-producing thoughts or feelings.

Aggression

A behavior aimed at causing harm or pain to others.

Goal Setting

The process of identifying specific, measurable, attainable, relevant, and time-bound objectives to achieve desired results.