When Getting Information for Marketing Decisions,the Marketing Manager

question 160

Multiple Choice

When getting information for marketing decisions,the marketing manager:

• A) may use both internal and external sources of information.
• B) may need to make some decisions based on incomplete information.
• C) may need to rely on his or her own instincts to make some decisions.
• D) should have access to ongoing information about business performance.
• E) all of these alternatives are correct.

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Definitions:

Managers

Individuals in an organization responsible for directing and overseeing the work of other members toward achieving organizational goals.

Employees

Individuals who are hired by firms to work in exchange for compensation.

Problems

Complex situations or issues that require solutions or resolutions.

Division of Labor

The allocation of different tasks to different people or groups in an effort to improve efficiency and productivity.