Which of the Following Statements Explains Why Marketers Use Focus

question 17

Multiple Choice

Which of the following statements explains why marketers use focus groups to conduct research?

• A) People may not feel free to express their honest thoughts in groups.
• B) Some individuals may dominate group discussion.
• C) 6 to 10 people provide feedback to marketing questions in an informal group setting.
• D) The results cannot be measured objectively.
• E) Conclusions reached from a session usually vary depending on the viewpoint of the researcher.

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Definitions:

Breakup

The end of a personal relationship through separation or divorce.

Romantic Partners

Individuals engaged in a romantic relationship with one another, often characterized by love, commitment, and emotional bonding.

Positive Illusions

Unrealistically favorable attitudes people have towards themselves, their situations, or their future prospects.

Relational Bias

The tendency to perceive or judge in favor of those with whom one has a close relationship or to whom one feels similar.