Examlex
What is the significance of the observing method in marketing research?
Formalization
The extent to which an organization's policies, procedures, job descriptions, and rules are written and explicitly articulated.
Creativity
The ability to produce original and valuable ideas or solutions.
Centralization
The degree to which decisions are made at the top of the organization.
Simple Structure
A centralized form of organization that emphasizes a small technical and support staff, strong centralization of decision-making in the upper echelon, and a minimal middle level.
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