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In a grocery store's "valued customer" program,every shopper gets a card that he/she presents to the clerk in the checkout aisle.The card is scanned along with the customer's groceries.The store's computer system tracks each shopper's purchases and automatically provides special valued customer discounts.Every month,the customers in the program receive a newsletter containing coupons that are based on the customer's purchase history.For example,someone purchasing a lot of baby formula and disposable diapers might get a coupon for a free box of baby wipes.Which of the following types of research represents this valued customer program?
Panera Bread
An American chain of bakery-café fast casual restaurants known for its freshly baked bread, sandwiches, soups, and salads, emphasizing healthy and quality ingredients.
Internal Locus
refers to the belief that one's behavior is guided by personal decisions and efforts rather than external forces.
Control
in a business setting involves the processes and procedures put in place to monitor performance and make adjustments as necessary to achieve desired outcomes.
Want
A desire for something that is not necessary for basic survival but is sought for pleasure or satisfaction.
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