When Conducting Market Research in Overseas Markets,which of the Following

question 228

Multiple Choice

When conducting market research in overseas markets,which of the following is true about the local marketing researchers?

• A) They are unsuitable in instances when a firm is small and entering overseas markets for the first time.
• B) They do not base their research on the customs, language, or circumstances of the customers they study.
• C) They are less likely to make mistakes based on a misunderstanding of customs.
• D) They do not provide leads on identifying the best research suppliers.
• E) They are less helpful for firms that are large and already well established internationally.

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Definitions:

Pulitzer Prize

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The ability or authority to control or influence the behavior of others, especially in the governance of a country or area.

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