A Marketing Information System (MIS) Is an Organized Way of Continually

question 209

True/False

A marketing information system (MIS) is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.

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Definitions:

Pitch

A perceptual property of sounds that allows their ordering on a scale from low to high, primarily associated with the frequency of sound waves.

Loudness

A perceptual characteristic of sound that enables the differentiation of sounds on a scale from quiet to noisy, often measured in decibels.

Perceptual Adaptation

The ability of the body to adjust to an environment by filtering out distractions and adjusting to new stimuli.

Stimuli Grouping

The cognitive process of organizing elements of the environment into coherent units, often based on principles such as similarity or proximity.