Which of the Following Observations About the Use of a Marketing

question 200

Multiple Choice

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

• A) Not every firm has a complete MIS.
• B) An MIS tends to focus on recurring information needs.
• C) For most firms it pays to wait to until you have important questions you can't answer.
• D) It is the job of the MIS specialist to ask for the right information in the right form.
• E) An MIS shouldn't be the only source of information for managers while making decisions.

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Definitions:

Depression

An emotional disorder characterized by a chronic condition of depression or a loss of interest in engaging in activities, substantially impairing the conduct of daily affairs.

Hypothesis

A proposed explanation made on the basis of limited evidence as a starting point for further investigation or experimentation.

Independent Variable

In an experiment, the variable that is manipulated or changed to observe its effects on a dependent variable.

Nomothetic

An approach in psychology that seeks to understand the general laws that govern behavior, by studying large groups of individuals.