What Is the Likely Advantage of Using Online Focus Groups

question 233

Multiple Choice

What is the likely advantage of using online focus groups in marketing research?

• A) People may not feel free to express their honest thoughts in groups.
• B) The results of the research can be measured objectively.
• C) Domination of the group by an aggressive individual is less likely to happen.
• D) The participants are always the representative of the broader target market.
• E) Conclusions of a session do not vary depending on who watches it.

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Definitions:

Active Listening

A communication technique that involves giving full attention, understanding, responding, and remembering what is being said.

Communication Competency

The ability to effectively convey, receive, and interpret messages and information through verbal, non-verbal, and written means.

Empathizing Skill

The ability to understand and share the feelings of another, fostering better communication and relationships.

Influencing Skill

The ability to effectively persuade or guide others to support specific viewpoints, decisions, or actions.