Examlex
Which of the following is NOT part of the five-step marketing research process discussed in the text?
E-Commerce Strategies
Planned actions designed to promote and sell products or services through electronic channels, focusing on optimizing online presence and customer engagement.
Operational Planning
Detailed standards that guide implementation of tactical plans.
Strategic Planning
Process of determining the primary objectives of an organization and then acting and allocating resources to achieve those objectives.
Mobile Application
Software designed to run on mobile devices, such as smartphones and tablets, to perform specific tasks or provide services.
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