Which of the Following Statements Best Reflects the Point of View

question 250

Multiple Choice

Which of the following statements best reflects the point of view of the text with respect to marketing research?

• A)"We don't use computers,surveys,and the like because marketing's information needs are usually not that precise anyway."
• B)"When we work with outside marketing research specialists,we expect them to take the time to really understand the problem we are trying to solve."
• C)"As marketing manager,I feel that the marketing researchers should be left alone to do their research-since they often come up with interesting suggestions."
• D)"As marketing research director,I should know the marketing manager's position in advance,so we can prove it is correct if possible."
• E)"Our company is very small,but we should have our own marketing research department anyway-to get the information we need to make good decisions."

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Definitions:

Undertaken

To commit oneself to a task or obligation.

Dividends

Payments made by a corporation to its shareholder members, usually derived from the company's profits.

Effects On Other Parts

The impact that changes or actions in one segment or component have on other segments or components within a system or organization.

Proceeds From Sales

The total amount of money received by a company from selling goods, services, or assets.